How to develop your pet brand in China
Cynergy Pets brings you data-backed information and market trends analysis beyond the magic of PR. This is where we start. It is just the beginning of a long journey towards success for a brand in China.
Through business insight and thanks to industry-specific network throughout China, we accompany our clients along their growth in an ever changing and very demanding market. We help them to understand and make informed decisions from the definition of the country strategy to the development of a sustainable sales network and the execution of marketing campaigns. Ultimately, we work together to build the reputation of the brands and keep the control over their image and trademark.
Sales Network & E-Commerce
Work with pure online players or balance your online/offline network? Sell through specialty channels or rely on marketplaces such as TMall or JD? How about Cross-border E-commerce? We’ll help you to get through the multiple options to sell more in China.
We will help you to understand who are your prospective customers and how they will perceive your brand in its early development stage. Then we’ll study which of your product lines have the best potential and what channels would be the best fit for your products.
We help you ensure that your positioning and brand resonates with your target audience. Together, we develop, test and implement China-specific branding elements (trademark, logos, brand names, slogans, etc).
Chinese Social Media
We create and manage Chinese social media marketing campaigns to make your brand stand out from the crowd. From the unmissable WeChat to new platforms such as Little Red Book, we develop tailor-made solutions for your products.
We bring you in depth understanding of your competition in the Chinese market. Based on your product category, we will conduct a thorough study of online and offline pricing strategies, existing network, available product lines, and more.
360° Marketing Campaign
We help you reach the right audience and leverage the effects of each marketing channel. We plan your campaign on the medium and long term and make sure your plan gets together through social media, exhibitions, SMS or emailing campaigns and opinion leaders.
We help you identify and stay ahead of relevant trends in a constantly evolving chinese pet market. Performance of foreign brands VS local competition, specific needs from chinese end-users, disruption in sales network or marketing techniques: we’ve got you covered!
We maximize your website presence in popular search engines such as Baidu. so you can reach the right audience at zero cost. In addition, we plan and execute paid campaigns on search engines and associated platforms.
We help you build a China-optimised website. We assist you with the registration of .cn domain name and hosting service. We localise your content for better market reception. Finally, we develop mobile-friendly interface connected with popular social media and payment platforms.
Exhibitions for pet supplies
Exhibitions are an excellent way to grow your sales network and keep the control on your brand image. We help leverage the effects of your participation, with complete event preparation including registration, associated marketing campaign, pre-arranged meetings, interpretation services, etc.